Unlock Elite Mindset. Deliver Elite Results.

Champion’s Mindset Development

THE MENTAL EDGE THAT WINS MEDALS

GF Performance equips elite, developing and youth athletes with the mental resilience, focus and championship composure required to perform when everything is on the line.

Led by Olympic High Performance Mindset Coach George Fouche
Trusted by Olympians, World Champions, national federations and high performance programmes across 20+ sports.

Where Physical Ability Meets Mental Mastery
Every athlete trains their body. Few train their mind. The ones who do win.
GF Performance builds:
- composure under pressure
- clarity in high stress moments
- rapid resilience after mistakes
- consistent performance across heats, qualifiers and finals
- mentally unified teams and staff
- belief, identity and inner confidence

Who We Support:
Senior National Teams
Youth and Development Pathways
Developing Federations
Coaches and Support Staff
Elite 1:1 Athletes

Upcoming Cycles We Prepare Athletes For:
  • World Championships
  • Continental Games
  • Olympic and Paralympic Qualification
  • Milano/Cortina 2026
  • LA 2028 Olympic Games
  • 2030 Winter Olympic Cycle
Your Federation’s Mental Edge Starts Here
 - Book a Strategy Call
- Request a Federation Programme PDF

George Fouche

GEORGE FOUCHE

ELITE HIGH PERFORMANCE MINDSET COACH

GEORGE FOUCHE Olympic High Performance Mindset Coach | Former International Athlete For over two decades George has helped Olympians, World Champions and elite performers across 20+ sports build the resilience, confidence and competitive identity needed to excel when the pressure peaks. As a former international athlete George understands the reality of performing under extreme stress. As a global mindset coach he knows how to build athletes who stay fearless and focused from qualification to finals. Expertise Includes: Mental resilience training Competition mindset systems 1:1 elite mentoring Coach communication and leadership Youth development psychology Federation performance audits High stress decision making Pressure proof performance routines George’s mission is simple: Turn potential into podiums.

Services

FEDERATION PARTNERSHIPS

One Partnership. Complete Mental Performance Support. GF Performance provides full cycle mental performance systems for federations tailored to their performance level, resources and Olympic/World Championship goals. Federation Partnership Includes: Full mental performance audit Senior squad support Youth and development pathway support Coach and staff CPD Competition preparation 1:1 mentoring for key athletes Online + in-person delivery Annual performance planning

SENIOR NATIONAL TEAMS

Champion Level Mindset Systems GF Performance strengthens national squads by building: - clutch performance under pressure - emotional control - rapid recovery after mistakes - focus across rounds and tournaments - leadership and communication - elite team identity and unity Your athletes already have the skill. We give them the mindset that unlocks consistency and confidence on the world stage.

YOUTH and DEVELOPMENT SQUADS

Building the Next Generation of Mentally Strong Athletes We develop mental foundations early: discipline resilience identity confidence emotional control focus and consistency A strong pathway today = stronger national teams tomorrow.

COACH and STAFF PERFORMANCE

High Performance Environments Begin with Staff We provide practical tools for: high pressure communication conflict and crisis management athlete coach relationships motivation and leadership building unified performance culture When coaches grow, athletes thrive.

1:1 ELITE ATHLETE MENTORING

One Athlete. One Mission. Maximum Impact. For athletes who need: confidence clarity mental reset performance identity focus and composure emotional control preparation for qualifiers and finals This is high level, personal and transformative support for medal contenders.

WORKSHOPS and PROGRAMMES

Federation Workshops Include: Pressure Proof Performance Rapid Resilience Development Competition Mindset Confidence and Identity Communication for Winning Teams Mental Recovery After Setbacks Delivered online, in person or hybrid.

SPORTS WE SUPPORT

GF Performance works across: Athletics Swimming Weightlifting Cycling Triathlon Judo Boxing Taekwondo Wrestling Rowing Canoe/Kayak Winter Sports (Skeleton, Luge, Bobsleigh, Skiing, Snowboard, Curling) Gymnastics Volleyball Hockey Football Rugby Tennis Speed Skating Shooting Fencing Climbing … and 20+ others. Mental performance is universal.

GLOBAL RESULTS

Federations Supported: Across Africa, Europe, Asia the Caribbean and the Middle East. Athletes Impacted: Olympians, World Champions, Continental Champions, youth and development pathways. Proven Outcomes: - stronger confidence - calmer athletes under pressure - faster bounce back after mistakes - unified national squads - improved consistency - medal performances on global stages

ELITE CREDENTIALS

 Why George Fouche?

20+ Years. 700,000+ Lives Transformed. One Global Mission:

To help every athlete, coach and team unlock unshakeable belief, resilience and clarity.

A Journey of Performance Excellence

  •  Former International Rugby Player – Competed at elite level; understands the mindset of champions from the inside.
  •  Qualified Educator – Expertise in behavioural psychology and learning transformation.
  •  Olympic Mindset Coach – Trusted by Olympians, world champions, and elite federations across 20+ sports.
  •  Global Impact – Delivering mindset systems in Europe, the Middle East, Africa, and beyond.

Milestones of Impact

2004–2010 – Transitioned from elite rugby to education and performance coaching.

2011–2015 – Founded Dare to Aspire, inspiring 600,000+ young people and educators.

2016–2020 – Expanded into elite sport; supported Premier League clubs and Olympic Federations.

2021–Present – Founded GF Performance, empowering federations and professionals in football, rugby, cricket, golf, tennis, athletics and more.

 What the Pros Say

“George changed the way I think about pressure. He helped me find clarity, focus, and confidence when I needed it most.”
— Ronaldo, International Footballer
“A game changer for our squad. George gets to the root of what holds players back and unlocks their next level.”
— J. Seabrook, Team USA
“He’s that rare coach who connects on a human level — then challenges you to step up.”
— M. Phelps, Olympic Athlete

 Featured In

Sky Sports – “The Mind Behind the Medal”

The Guardian – “The Coach Building Mental Toughness in Elite Sport”

BBC Sport – “How Mindset Shapes Champions”

 Ready to Transform Your Team’s Mental Game?

Work directly with George Fouche and GF Performance to prepare your athletes and coaches for the biggest stages from Milano Cortina 2026 to LA 2028.

 Explore Our Programmes

Contact

  • Liston, Sudbury, England, United Kingdom